Senior Marketing Manager - Content Strategy

Senior Marketing Manager – Content Strategy

Location: London / some hybrid working (hospital & corporate office environment)
Full time / 37.5 hours per week (Monday to Friday)
Permanent
Salary: Competitive with a range of exceptional benefits

We’re looking for a Senior Marketing Manager – Content Strategy to join our Marketing team at HCA Healthcare UK, where you’ll lead the direction and delivery of our content strategy.

This is a senior, high impact role at the heart of our brand and communications function — responsible for creating and executing integrated, insight driven content that enhances our reputation, strengthens trust in our clinical expertise and drives engagement across every audience we serve.‑impact role at the heart of our brand and communications function‑driven content that enhances our reputation, strengthens trust in our clinical expertise and drives engagement across every audience we serve.

As a strategic leader and hands-on practitioner, you’ll shape the narratives that define who we are: developing high-level messaging frameworks, guiding multi-channel content planning, and producing compelling, high-quality copy yourself when needed. You’ll work closely with stakeholders to influence decision-making, translate complex briefs into clear strategic plans, and ensure our content consistently reflects our values, our purpose and our commitment to exceptional patient care.

You will lead and develop a high performing content team, setting consistency, creativity and excellence across all digital and traditional channels. Through partnership, coaching and strong operational leadership, you’ll help build a culture that champions collaboration, innovation and accountability.‑performing content team, setting.

Above all else, we’re committed to the care and improvement of human life. It’s this guiding vision that influences everything we do at HCA UK. From the CEO to the colleagues on the ground, we all have a part to play in delivering exceptional care to our patients.

What you’ll do:

Strategic Leadership

• Develop and implement integrated content strategies and engagement programmes that elevate brand reputation, engagement and support wider organisational goals.
• Shape and refine messaging frameworks for patient, clinical and corporate audiences.
• Partner with senior leadership to identify communication opportunities, risks and best practice approaches.‑practice approaches.
• Translate complex briefs into clear, structured and impactful content plans across multiple channels.
• Establish, monitor and optimise KPIs that drive performance, engagement and continuous improvement.

Team Leadership

• Lead, inspire and develop a high-performing content and copywriting team
• Set clear goals, expectations and development plans that support growth, performance and accountability
• Oversee and approve editorial calendars across platforms.
• Build a collaborative, supportive team culture grounded in creativity, ownership and high standards.
• Champion effective ways of working to ensure the team is structured, resourced and supported to deliver consistently high-quality content.‑quality content.

What you’ll bring

• 7+ years’ experience in content strategy, content marketing or editorial management.
• Proven leadership experience, including developing direct reports and managing managers.
• Demonstrable experience in delivering multi‑channel content strategies at scale.
• Excellent written and verbal communication skills with strong strategic and critical-thinking ability.
• Experience influencing senior stakeholders and working collaboratively across functions.
• Strong project management and organisational skills within a fast-paced environment.‑management and organisational skills within a fast‑paced environment.
• Understanding of digital marketing channels, analytics and compliance—ideally within healthcare.
• Degree in Marketing, Communications or a related field (professional marketing qualification desirable).

Why HCA UK?

Originally founded over 50 years ago by Dr Thomas Frist, HCA has gone on to become one of the world’s leading healthcare providers. In the UK, we’re one of the largest providers of privately funded healthcare and have invested over £500 million in the latest treatments, technology, techniques, medication and facilities. Being part of a large multisite, established healthcare group we can offer you unrivalled opportunities for career progression through internal and external courses, as well as working conditions that prioritise both your mental and physical wellbeing. 

By caring for our employees, we empower them to provide exceptional care for our patients. That’s why we offer a host of flexible benefits that reflect the invaluable contribution they make every day. As a Senior Marketing Manager – Content Strategy you’ll be eligible for:

• 25 days holiday each year (plus bank holidays) increasing with service, with option to buy or sell leave to suit you
• Private Healthcare Insurance for treatment at our leading hospitals
• Private pension contribution which increases with length of service
• Season Ticket Loan and Cycle to Work scheme
• Group Life Assurance from day one
• Critical illness cover
• Enhanced Maternity and Paternity pay
• Corporate staff discount for all facilities including Maternity packages at The Portland
• Comprehensive range of flexible health, protection and lifestyle benefits to suit you
• Discounts with over 800 major retailers

Culture and values

At HCA UK we believe exceptional care starts with our people. We celebrate the unique perspectives and different experiences each of us bring as we know that when you feel seen, heard and supported you can be at your best for our patients, and each other.

Our mission is simple, above all else we’re committed to the care and improvement of human life, a clear statement that extends to both our patients and colleagues. To achieve this, we live and breathe four core values:

• Unique and Individual: We recognise and value everyone as unique and individual
• Kindness and compassion: We treat people with kindness and compassion
• Honesty, integrity and fairness: - We act with absolute honesty, integrity and fairness
• Loyalty, respect and dignity: We trust and treat one another as valued members of the HCA UK family with loyalty, respect and dignity

Reasonable adjustments

We believe everyone should feel comfortable to bring their full self to work and be afforded the same opportunities. As a Disability Confident committed organisation, we’re happy to discuss flexible working arrangements to suit your needs as well as offer reasonable adjustments throughout our recruitment process, and in the workplace, to anyone that needs them.

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